The Promoter
The term ‘promoter’ means an individual, firm or institution which undertakes to form a company with reference to a given object and sets it going and takes the necessary steps to accomplish that purpose. It is not a terms of law but of business. Tata, Birla, Ambani are well-known promoters in India.
The role of promoters may be described as follows:
- Discovery of Business Opportunities: Promoters identify the opportunities which could be undertaken as business concerns. They carry out a preliminary study of the market to judge whether a new product or service will sell. They also consult experts in the field for this purpose.
- Detailed Investigation: Promoters conduct detailed examination to judge the prospects and profitability of business proposals. They analyze the probable cost of production, nature of competition in the market, availability of required technology and raw materials,. Expected sales volume, amount of refit expected, etc.
- Assembling Resources: Promoters take steps to ensure the availability of necessary capital, materials, machinery, personnel, etc. They enter into contracts with brokers, underwriters, bankers, etc.
- Canvassing: Promoters approach the appropriate persons and persuade them to join in the formation of the company.
- Launching the Enterprise: Promoters take steps to get the Oman incorporated. They set the necessary documents prepared a filed so that the company is formed and can commence business operations
Posted on 13th December 2007
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